Is Michael Kors a Good Brand? (What to Consider Before You Splurge)

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Is Michael Kors a Designer Brand?

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Last Updated on November 28, 2021

You may know the name Michael Kors, but how well do you know the brand? This brand has been around since the 1980s but was popular in the 90s, 00s, and it’s still thriving today.

With a rich design style and a cult of fans, Michael Kors has won the hearts of consumers worldwide and their success keeps growing.

Keep on reading to find out more about the brand’s history and current status.

Michael Kors’ origin story

The brand Michael Kors was created by an American fashion designer of the same name Michael Kors in 1981. This designer studied at the Fashion Institute of Technology in his native New York before leaving early to start selling his original designs.

In 1983 the brand won the Dupont First American Original Award and the next year it debuted its first catwalk show. Even in the early years, this brand was a big success. In the 90s the brand dropped the famous KORS Michael Kors range, building a base of loyal clients.

Kors went on to become a womenswear designer at Celine. This brief stint as a designer led to Kors being named the creative director for the French fashion house, proving his success as an industry expert. After years at the brand, Kors left in 2004 to expand the Michael Kors business and to judge on Project Runway for 10 impressive seasons.

What types of clothing is the brand famous for?

When you hear the name Michael Kors what do you think of? Many would answer bags and watches, however, the iconic brand designs all types of fashion products. These include ready-to-wear clothes, shoes, and luggage too.

Their most iconic pieces are definitely their handbags, and the MK logo is hard to miss on their luxury purses. Even today, when you visit the brand’s Instagram page it’s full of colorful handbags and other premium accessories too.

Shop the look:

Bestseller No. 1
Michael Kors Women's Jet Set Travel Tote, Black Pvc, Large
  • Size Approximate Measurements: 11" -14" (L) x 10.5" (H) x 4.5" (D)
  • Saffiano leather
  • Gold-tone hardware
  • Double handles with leather & chains with 10"shoulder drop
  • Interior: 1 zippered pocket & 2 slip pockets
Bestseller No. 2
Michael Kors Women's Interchangeable Watch Band Compatible with Your 38/40mm Apple Watch- Straps for use with Apple Watch Series 1,2,3,4,5,10
143 Reviews
Michael Kors Women's Interchangeable Watch Band Compatible with Your 38/40mm Apple Watch- Straps for use with Apple Watch Series 1,2,3,4,5,10
  • Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear with an innate sense of glamour and an unfailing eye for timeless chic
  • Compatible with: Series 1, Series 2, Series 3, Series 4, or Series 5 Apple Watch
  • Custom fit for your 38mm or 40mm Apple Watch
  • Band Material: PVC. Band Color: Pink
  • Closure Type: Single Prong Strap Buckle
Bestseller No. 3
Michael kors-35T8GTTC9L001
3,188 Reviews
Michael kors-35T8GTTC9L001
  • Made of Leather; Zip top closure; 1 open large compartment; 2 Slide pockets
  • Adjustable Chain and Leather shoulder strap of 25.5 Inches drop
  • Logo jacquard lining; Gold hardware
  • Measurements: Length: 9.5 x Height: 6.25 x Width: 2 Inches
  • Comes with original tags
Bestseller No. 4
Michael Kors Gold Tone Stud Earrings
  • 1 with 2 In. Width
  • The Michael Kors logo in gold-tone makes for a perfectly chic stud earring.
  • Made in China
Bestseller No. 5
Michael Kors Rose Gold Tone Fulton Hinge Bangle Bracelet
  • 2 1 with 2" Inner Diameter,5 with 8" Pendant Width
  • Made in China
  • This rose gold-tone Michael Kors hinged bracelet is equal parts bold and feminine, featuring a polished logo charm with crystal halo dangling from a sleek pavé crystal-studded bangle.
  • Imported
Bestseller No. 6
Michael Kors Charlotte Signature Large Top Zip Tote - Brown
  • Made of PVC; 1 zip pocket; 2 inside open pockets; 2 side pockets; Flat bottom with protective metal feet
  • Double dual buckle and adjustable leather shoulder strap of 9.5 inches drop
  • Gold hardware
  • Measurements: Length: 15 x Height: 10 x Width: 4.5 Inches
  • Comes with original tags
Bestseller No. 7
Michael Kors Kenly Medium Adina Backpack Pebbled Leather Brown MK Signature
  • Backpack Logo-print canvas/leather 89.4% coated canvas/9.6% polyester/1% polyurethane 10”W X 12”H X 6”D Handle drop: 3” Exterior details: front zip pocket Interior details: back zip pocket, tech compartment, front slip pocket Lining: 100% polyester Zip fastening no dust bag
Bestseller No. 8
Michael Kors Women Jet Set Travel Large Travel Continental Wristlet Wallet Brown
  • Made of PVC; Zip around for closure; 1 zip pocket; 16 credit card slots; 5 slide pockets
  • I-phone slot; 7 inches removable leather wristlet strap
  • Gold or Silver hardware
  • Measurements: Length: 8.5 x Height: 4 x Width: 0.75 Inches
  • Comes with original tags
SaleBestseller No. 9
Michael Kors Women's Pyper Stainless Steel Quartz Watch with Leather Strap, Gold/Black, 18
  • From jet setting adventures to the 9 to 5 grind, the iconic Pyper watch collection by Michael Kors provide luxurious style with a modern splash of trend-right touches
  • Featuring a 38mm case, 18mm band width, scratch-resistant mineral crystal glass, Quartz movement with 3-hand analog display, imported
  • Round stainless steel case with a black dial. black leather band with clasp closure
  • Water resistant to 50m (165ft): in general, suitable for short periods of recreational swimming, but not diving or snorkeling
  • Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear with an innate sense of glamour and an unfailing eye for timeless chic
Bestseller No. 10
Michael Kors Gen 6 Bradshaw Stainless Steel Smartwatch, Rose Gold Tone-MKT5133V
56 Reviews
Michael Kors Gen 6 Bradshaw Stainless Steel Smartwatch, Rose Gold Tone-MKT5133V
  • Smartwatches with Wear OS by Google are compatible with phones running the latest version of Android or iOS. The newest Qualcomm 4100+ chipset brings a 30% enhanced performance. Improved power, more reliable connection and up to 4x range with Bluetooth 5.
  • Automatically tracks activity goals, steps, sleep, heart rate, cardio, and SpO2 (blood oxygen). Activity modes with GPS keep you on track with your distance and path. Advanced sensors provide the data to power all your health and fitness tracker apps.
  • Always-on display now brighter with more colors and higher pixel count. Thousands of watch faces to personalize your look and always see the time. Hundreds of apps from assistant to fitness, contactless payments, music, social, news, stop watches and more.
  • Stay connected with notifications for calls, texts, apps. Automatic time zone and calendar syncing. Answer and make calls directly on your watch when your phone is out of reach. This smart watch features a speaker, microphone, and customizable buttons.
  • Our new caseback and included magnetic charger allow for faster charging than other generations. Charge up to 80% in 30 minutes. Optimize your battery life with simplified Smart Battery Modes. Swimproof 3 ATM design is perfect for all your activities.

Last update on 2021-12-23 / Affiliate links / Images from Amazon Product Advertising API

This brand has been a staple for young men and women for decades. The brand targets those who live a fast-paced lifestyle as they describe themselves as a designer for “the global jet-setter”. The brand’s relaxed image and luxury look attract a range of consumers who want to live an aspirational life. Celebrities like Bella Hadid collaborate with the brand to reinforce this image.

Who is their target market?

The target market group for the Michael Kors brand is interesting, as this mid-level designer brand focuses on young professionals that are starting to gain wealth instead of established upper-middle-class customers.

The brand promotes an expensive and exciting image, attracting those who want to move up the social ladder. Their age range is primarily consumers between 20-40 years old and they target more women than men.

Is Michael Kors a designer brand?

Michael Kors is considered a luxury designer brand, however, not a high fashion brand. As the fashion retailer sits within the mid-level range it’s aspirational, but not unattainable. The brand also mass-produces products rather than made-to-order, again proving it’s not an elite house like Gucci or Prada.

Is Michael Kors still in style?

Though the classic MK logo isn’t popping up as frequently as it did in the 2000s or 1990s, this brand is still thriving. Just one look at the brand’s social media accounts will prove its current popularity. As of late 2021, Michael Kors has 16.7 million Instagram followers, proving it’s still a strong fashion contender.

Clothing / Footwear / Accessories

When studying a brand, you can learn so much from their most popular products! Though Michael Kors does release menswear and womenswear collections, the brand is more well known for accessories, shoes, and perfumes too.

Bags & Purses

It’s difficult to discuss the success of Michael Kors without mentioning their popular bags. The Michael Kors bags come in all shapes and sizes including purses, backpacks, and cross-body options too. These will always feature the sleek MK logo and sometimes a modern monogram print too.

Watches

Another key accessory Michael Kors fans love is their timeless wristwatches. With a range of glamorous designs, Michael Kors is well known for producing feminine designs that add some luxury to everyday outfits. These watches were very popular in the 2000s and are still worn today.

Get the look:

Michael Kors Women's Ritz Stainless Steel Analog-Quartz Watch with Stainless-Steel-Plated Strap, Rose Gold, 18 (Model: MK6598)
  • 37 mm case, 18 mm band width, mineral crystal, Analog-quartz movement with chronograph analog display, imported
  • Round stainless steel case, with a rose gold dial
  • Analog-quartz Movement
  • Case Diameter: 37mm
  • Water resistant to 50m (165ft: in general, suitable for short periods of recreational swimming, but not diving or snorkeling

Last update on 2021-12-23 / Affiliate links / Images from Amazon Product Advertising API

Perfume

Michael Kors has released lots of perfumes over the years, but their most popular three include Wonderlust, Coral, and Glam Jasmine. The brand’s signature scent is a floral number that combines exotic incense and sensual wood smells for a complex scent.

Shop the scent:

Michael Kors Women's Michael Kors Eau de Parfum Spray, 3.4 fl. oz.
  • All our fragrances are 100% originals by their original designers.
  • Packaging for this product may vary from that shown in the image above.

Last update on 2021-12-23 / Affiliate links / Images from Amazon Product Advertising API

Shoes

Shoes are another popular product from this fashion giant. With sneaker options, moccasins, boots, and heels too, Michael Kors covers all bases. You can always expect excellent craftsmanship and high-quality materials in these chic options.

Get the look:

Michael Kors Women's Fulton Moccasin (Brown, Numeric_9)
  • 100% Leather,Rubber sole.
  • Pieced rubber outsole.
  • Heel measures approximately 1/4".
  • Combination ballet flat-moccasin with oversized logo.
  • IMPORTANT:Style Made Only For MK Outlet,They Come with Box But They Do Not Include Duster Bag.

Last update on 2021-12-23 / Affiliate links / Images from Amazon Product Advertising API

Celebrities endorsements

Over the years, Michael Kors has worked with a wide range of celebrities to keep the brand in the spotlight. Dresses and outfits from the brand have been worn on the red carpet by stars like Heidi Klum, Gwyneth Paltrow, Miranda Kerr, Blake Lively, Jennifer Lopez, and Natalie Portman too.

Recently, the brand worked with Kate Hudson, Reese Witherspoon, and Lori Harvey at the In Style Awards where Michael received the Designer of the Year 2021 award!

Sponsorships

In 2018 the brand entered into a sponsorship with South African golfer Charl Schwartzel. Schwartzel was a professional sportsman and Master’s champion, proving that golfing was entering the world of designer sportswear.

Ethical Practices

Though there is immense pressure for designers to step up their game and improve their sustainable and ethical practices, Michael Kors still receives a “not good enough” rating on the Good on You index. This highlights how the brand isn’t using sustainable fabrics and it also isn’t making an effort to reduce greenhouse gas emissions in their production. The brand also receives a “very poor” rating as the supply chain used isn’t certified.

Summary: Is the brand good?

Michael Kors is a popular and iconic brand, however, their ethical practices diminish the shine of the designs. In this day and age, you need to be making at least some effort to reduce emissions and to improve the lives of workers, especially if you want to keep a large customer base. Transparent brands do tend to do better, so we hope Michael Kors starts to improve their production soon!

Do you like the Michael Kors brand? Let us know what you think in the comments!