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The choker necklace had a surge of popularity in the 1990s before tapering off, but it’s never really gone out of style, it’s just been dormant. Chokers have made a strong comeback in recent years thanks to young starlets such as Ariana Grande and Kylie Jenner, both on the red carpet and the streets.

We fully stand by the resurgence of this throwback style, as it sparks our 90s nostalgia while giving us a reason to find new jewellery.

There are many choker styles to explore, from ornate brooch embellishments to rows of leather to strings of shells. So, we’ve put together a guide to making the choker modern and fresh, complete with help from iconic celebs. 

The tattoo choker

Celebrity inspiration: kids who grew up in the 90s will remember those rubbery, stretchy, elastic chokers that were meant to resemble an intricate tattoo. It-celebrities such as Sabrina the Teenage Witch (the lovely Melissa Joan Hart), and the Olsen twins (today known simply as style icons) rocked these, as did almost every tween and teen across the globe.

The tattoo choker is an affordable way to wear the 90s trend, and there are many ways to do it. 


  • Layer a tattoo choker with other necklaces of different lengths, such as a gold chain ending at the clavicle and a beaded chain ending under the chest 
  • Go full 90s and wear a square-neck cropped tank, baggy high-waisted cargo pants, butterfly clips, a platform shoe, and a tattoo choker. Funnily enough, you’ll look equal parts 90s nostalgic and super-current thanks to the 90s revival 
  • Fuse super-chic, elegant fashion choices such as a crisp white shirt, tailored cigarette pants, and heeled sandals with the fun and youthfulness of the tattoo necklace. Juxtaposition is always a winner! 

Read: How, What and When to Wear a Choker

The velvet choker

Celebrity inspiration: Drew Barrymore was the teen dream of the 90s, with her swishy blonde hairstyle, luscious matte lips, and bad-girl attitude. Drew wore choker necklaces time after time, with one of the most memorable varieties being a black velvet choker with a small charm at the front. The velvet choker is a sweet mix between grungy-cool and evening-wear elegant. 


  • Embrace the “Drew” look including beauty and try a matte foundation, matte brown lip, drawn-in brows (within reason!) and carefree, just-woke-up hair framing your velvet choker
  • Wear the choker with slip dresses and chunky boots in Spring and Summer, or denim overalls with a round-neck sweater underneath for a full-immersion 90s winter or fall moment 
  • The velvet choker is simple to make yourself, with a velvet ribbon and either velcro or a clasp you can easily hand-sew

Read: Grunge Accessories for Women That’ll Turn Heads

The leather choker with cross pendant 

Celebrity inspiration: the leather choker was arguably the most popular way to wear the trend, especially for the grungier, rockier girls. Supermodel Kate Moss and Christina Applegate (Kelly Bundy in ‘Married with Children’) took it a step further with a cross pendant at the front.

In the current day, Kylie Jenner has worn this trend many times (which 90s trends hasn’t she tried?).


  • This kind of choker is easy to DIY, just find a length of leather at your haberdashery or sewing store, and go thrifting for a cross charm. Self-made jewelry pieces will always be fashionable (what’s more timeless than creativity?)
  • Get inspired by classic 90s movie ‘The Craft’ and add cross earrings and an arm full of bracelets, bangles, or leather bands 
  • Offset the witchy-grunge style with a floral blouse and high-waisted flares for a unique 70s-meets-90s approach 

Read: How to Dress for a 90s Party: 41 Awesome Ideas

The puka shell choker

Celebrity inspiration: Ah, the puka shell choker necklace! Remember those? Everyone seemed to come back from family holidays sporting at least one during the 90s and early 2000s. 90s boy bands, the beachy girls, and the “cool guys” at school sported these, often with spiky, frosted tips and baggy board shorts. 


  • Despite being a summer symbol, the puka shell necklace fits with any season and looks just as great with a cropped, ribbed sweater and high-waisted cargos as it does with a strappy slip dress 
  • Play with different colors, textures, and lengths by layering a puka shell choker with a long, delicate gold chain and a leather necklace with a brooch pendant 

Read: Your Go to List of 90s Dresses

The thick diamond choker

Celebrity inspiration: You can’t get more glamorous than a big, bold choker encrusted with sparkling diamonds (or diamantes). The sparkly choker has cropped up throughout the decades, thanks to 1990s Jennifer Aniston (both as herself and as Rachel Green in ‘Friends’), Cardi B at the 2020 Grammys, and Rihanna on multiple occasions. 

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  • Take a leaf out of Rihanna’s book and pair streetwear with high-glam by combining a worn-in tee, boyfriend jeans, heeled boots, and a diamond choker. Add a matching jewel-encrusted bracelet, matte red lip, and a well-loved leather crossbody bag 
  • Upgrade your professional workwear by wearing a diamond choker under your crisp blouse and suit jacket, or your office-friendly shift and blazer. The choker will show jusa little, with a glimpse of sparkle to jazz-up the workday